Coffee Roaster Caron Offers Smart Vending Machines
| Region(s) | France |
|---|---|
| In domains | Food and Beverage Industry, Waste Reduction |
| Participants | Caron |
Coffee roaster and retailer shows it is involved in selling quality products and respecting environment as Paris area’s market is very competitive.
-Being different from other companies in the same sector
-Retailing quality products
-Respecting environment
The company offers a full range of products:
- The vending machine itself
- The products the machine sells (drinks, snacks)
Caron decided to market « smart » vending machines with:
- a programming system for automatic standby mode
- a cup detector so that people can use a mug, a cup or a paper or plastic cup they have already used before.
Caron also offers garbage bins for waste separation with a specific compartment for plastic or paper cups.
The company sells, among other products:
- Two « grand crus » coffees it buys and roasts itself
- Cakes and cookies from organic farming
Caron organizes with its client companies some expositions, specific workshops and breakfast events to make the customers aware of the stakes.
• The company is different from other ones in the same sector, and its products have already been listed in big companies such as Aviva, AG2R, Union Financière de France, etc
• Organic products and products from fair trade are a bit more expensive, but they are being more and more listed (between 10 and 15% of the sales)
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